Hello
I'm Davis.
Senior Designer passionate about user-centered design, with expertise in product, visual, mobile, web, branding, and animation. Skilled in leveraging UX/UI and data-driven insights to solve business challenges, enhance user experiences, and drive growth. A collaborative team player eager to innovate and learn.
SKILLS
Applications
Illustrator
Photoshop
InDesign
Adobe XD
Lightroom
Figma
After Effects
Platforms
Wordpress
WooCommerce
Webflow
Canva
Mailchimp
Languages
HTML
CSS
JavaScript
WORK
Sim Local
2017 - 2022 June
UX Designer
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Sep 2024 - Present
Designing and optimizing the consumer-facing e-commerce website and mobile app, with a focus on improving UX/UI across the shopping journey.
Enhancing checkout flows, product discovery, and navigation through user research and data analysis.
Collaborating with developers and stakeholders to align design with business goals.
Ensuring a responsive, seamless experience across devices.
HR Duo
2017 - 2022 June
UI/UX Designer
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Feb 2023-Aug 2024
Led the redesign of the HR Duo mobile app, improving usability, navigation, and overall user experience.
Designed intuitive UI/UX solutions for the HR Duo B2B SaaS platform, enhancing workflows, reports, and data visualizations.
Translated user needs and business goals into scalable design solutions.
Worked closely with stakeholders to align UX strategy with product development.
Des Kelly Interiors
2017 - 2022 June
E-Commerce Product Designer
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Feb 2017 - May 2022
Led UX/UI improvements for the e-commerce platform, boosting user engagement by 1,700%.
Conducted UX research and redesigned key product categories to enhance usability and visuals.
Developed growth strategies, driving sales during COVID-19 and leading to a €520K increase in bed sales during the "Sleeptember" campaign.
Des Kelly Interiors
2015 - 2017
Graphic Designer & Web Development
Mar 2015 - Feb 2017
Created marketing materials for print and digital campaigns.
Led the company website redesign, improving user experience and brand consistency.
Des Kelly Interiors
2005 - 2015
Sales Representative
2005 - 2015
Building and maintaining professional relationships with our customers, to secure regular clientele.
Ensuring shop and stock room maintenance, presentation and organization issues are addressed in an appropriate manner.
Proactive approach in-store with prospective customers, engaging customers through product demonstrations and lifestyle questions to ensure all set sales targets are met.
Proactive approach in-store with potential customers, engaging customers through product demonstrations and lifestyle questions to ensure all set sales targets are met.
EDUCATION
Griffith College
2018 - 2019
ICM Diploma in Web Applications & Development
2018 - 2019
Dublin Institute of Design
2014 - 2016
B.Sc. (Hons) Graphic Design
2014 - 2016
Institute of Commercial Management
2009
Customer Service Skills Course
2009
Technical College of Mechanics
1998-2003
Technician in Machine Technology
1998-2003
SERVICES
My knowledge and expertise at your service.
Each project is born from a collaboration between you and me. We will identify your needs in order to respond to them as efficiently as possible thanks to an adapted creation.

/ Digital Services

Your richest digital experience and your biggest digital opportunity. Bring your brand to life, communicate your value proposition, and make an impact on anyone who visits.
Web design
Web development
UX / UI design
Product design
Brand identities

/ Print Design services

Everything you need for a driven brand. Defined proposition. Conceptual realisation. Logo, type, look, feel, tone, movement, content - I've got it covered.
Brand collateral
Car / van design layouts
Indoor / outdoor signage
Packaging

/ Marketing services

Marketing is the backbone of every successful product and service. I will help you create effective brand awareness among potential target audiences and reinforce brand loyalty among existing target audiences.
Advertising Campaigns
Google Ads
SEO
Frequently asked questions
Money
How much do you usually charge?
It varies quite a bit depending on the scope of the project, but clients usually come to me with a minimum budget of around €1,500-€5,000 for more advance website. I can do a very simple landing one page website from €450.
What's your hourly rate?
It depends. Which is why I prefer to use project-based pricing. Using big round numbers makes it much easier for everyone involved but we can discuss all the options.
What kind of payments do you accept?
I accept bank transfers, Revolut payments, cash and gold.
Do you offer payments plans?
I usually do a payments plan of 30% upfront, 35% at the halfway point, and 35% upon completion. But I'm open to other options, it all depends what work I will do.
Process
How long does a project usually take?
It depends on the project, but usually for a big website between 3-6 months. Sometimes it can be quicker, but sometimes it takes a little longer. Small portfolio or business page 4-8 weeks. Simple landing one page website 2-5 days.
How much input do I have in the process?
Quite a fair bit. The wealth of knowledge you bring to the table in regards to your business, audience, and competitors is invaluable.
How many revisions do you allow?
You won't need them. Just kidding! We'll be revising as we go, so as many revisions as it takes.
What if I only need a website?
As long you can provide me with all of your branding collateral, then it shouldn't be an issue.
What if I only want some graphic design work done?
I'm always open to chatting about any project.
Can we skip the Discovery or Strategy sessions?
No. Those are the most important parts!
Please feel free to reach out if you have any questions. Please feel free to reach out if you have any questions. Please feel free to reach out if you have any questions. Please feel free to reach out if you have any questions.
Let's get in touch.
Thank you for your time.
davis shell